2015 Brand Reboot
Demonstrating how C&J's wells can provide water with better quality than what you would get from city water.
Coming up with an identity that descibes the three main benefis of a C&J Well System: Quality, Pressure, Reliability.
A tagline that quickly explains what you get from a C&J Well System. What do you get? You get "The Water You Want".
Below are some examples of how this campaign can be used to draw awareness to the C&J brand by using the currently owned digital billboard.
